Do You Enjoy Making Social Media Content? Act Now!
- Author: William Asher
- Posted: 2023-01-05
Making social media content has become a popular past time for many people. Whether it's making new and sensational tweets, Facebook posts, or pretty pictures for Instagram, one thing is certain: there will always be room for more content on social media. If you're talented at crafting unique and engaging content for social media platforms, the job market has never looked better!
Aren't There Lots of Tech Layoffs Going On Right Now?
You may have seen in recent news that many tech companies are laying off their employees. A few popular social media companies have been listed in the news as laying off record counts of employees as a theorized recession looms. This may have given people the idea that social media itself is dying.
Fortunately for content creators, aggregators, and curators, this is not the case! The companies are choosing to downsize by strategically removing certain departments and groups from within their internal organizations. Rest assured that your future in social media content isn't going to be hampered by these layoffs.
There have also been rumors circulating that these companies are going to either close or shift to paid models. However, there hasn't been any material put out there that would substantiate these claims.
There Has Never Been an Easier Career to Practice!
There certainly hasn't ever been a career that comes close to being a social media content creator in terms of being easy to practice. Remember, you can always practice making content on the side. Many people fear that they won't be able to compete with what seems to be alternative curated content already in their chosen niches.
Remember, many of these platforms are largely built upon spontaneous user-created content. Often, the pictures you take with a cell phone that aren't edited for clarity and beauty may fall short to your competition's pictures. This isn't because of a fundamental lack of skill with photography. The issue lies in what is being edited to look beautiful versus what is taken on the fly.
You do not need to be a professional photographer, videographer, or producer to succeed in these realms. That being said, it wouldn't hurt to take a few classes in video and photography production to succeed. These would help you learn how to make engaging content.
Aren't These Platforms Free? How Would I Make Money?
Yes, these platforms are free to use, and most people who utilize them don't make money. The social media companies themselves profit off of data mining user content and advertising, in most cases. This revenue does not get passed down to the people viewing content on these platforms.
However, all of these platforms have the ability to monetize them. The revenue models will vary among social media platform, but overall, the mechanism is the same. You will be able to make either a set amount per view of your content or you can also monetize your existing content.
Monetizing content works in that you can get a commission when people buy sponsored products that you either directly or indirectly advertise. It would be a small amount of money at first. However, when your items go viral, you would be in for a decent haul of cash.
What Types of People Do This Work?
People from all walks of life have found success in the social media realm. The most common type of person who walks into doing this type of work is the professional who is tired of the hustle and bustle of work commutes. The corporate and professional environments can be brutal to work in, with earnings tied to the amount of hours spent within them.
Many people choose to leave these types of environments in favor of the easier task of simply making content and trying to get viewers. That being said, you can use your current employment as a "career cushion" as you begin trying to make viral content. It is always a better idea to ensure that you can make enough money to live comfortably doing the side gig before making the side gig your main employment option!