Maximizing Your LinkedIn Experience: Essential Features You're Probably Overlooking

Taylor Rodriguez
Published Jul 11, 2024


LinkedIn has evolved far beyond being a simple platform for job seekers or a digital resume space. It's become a powerhouse for professional networking, personal branding, and thought leadership development. 

However, it seems like a significant chunk of its billion members may be missing out on some of the platform's most powerful features. 

Related Reading: 5 Tips To Write A Compelling Resume For A Career Transition

Here's a rundown of six underrated LinkedIn features that could significantly amplify your professional presence:

1. Collaborative Articles

The concept of collaborative articles on LinkedIn brings a new level of engagement to your content creation efforts. 

Imagine teaming up with a group of industry experts to co-author an article on current trends affecting your field. 

This feature not only enriches the content's quality but vastly extends its reach, positioning you as a thought leader open to community and collaboration.

2. The Featured Section

Your LinkedIn profile's Featured section acts like a personal showcase, allowing you to highlight key accomplishments, articles, videos, or presentations. 

Regularly updating this section ensures anyone who visits your profile gets an immediate impression of your professional caliber, keeping your most notable achievements front and center.

3. LinkedIn Newsletter

Start a LinkedIn Newsletter if you're keen on keeping your connections engaged and informed. 

This allows you to share long-form content directly to your subscribers' inboxes, establishing a consistent and dedicated channel for your insights. 

It's a superb strategy for building and nurturing a follower base that finds value in your content.

4. Pronounce Your Name

In our increasingly global workplace, the simple ability to correctly pronounce a colleague or client's name is invaluable. 

LinkedIn's Pronounce Your Name feature lets you record the correct pronunciation of your name, easing communication and fostering a more respectful and professional networking environment.

Must Read: Networking For The Networking-Averse: Transforming Dread Into Opportunity

5. LinkedIn Live

For dynamic, real-time engagement, nothing beats LinkedIn Live

Broadcasting live content to your network—for webinars, interviews, or quick updates—drives higher engagement levels compared to standard posts. 

This feature not only enhances your visibility but allows for a more personal and interactive connection with your audience.

6. LinkedIn Polls

Lastly, LinkedIn Polls offer a straightforward yet effective way to engage your audience, gather opinions, and glean insights. 

Whether seeking views on industry happenings or gauging preferences on more light-hearted topics, polls can drive engagement while providing valuable feedback and data.

Wrapping Up

Taking full advantage of these features can significantly level up your LinkedIn game, either by broadening your network, enhancing your personal brand, or both. 

As LinkedIn continues to add more functionalities, keeping abreast of these tools and incorporating them into your professional routine can offer profound benefits. 

Why not jump in and explore these features? You might discover new ways to connect, engage, and grow in your career.

Previous Article: Future-Proof Your Career With These 5 Essential Skills For 2024
 

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